
Every Mobile Tech has dealt with
a tough customer or used car manager trying to make a sale.
The best advice might be thought of as old hat today, but
the world’s most remembered “positive thinker” would still
urge you to struggle through it and have a positive and
upbeat attitude.
The late Norman Peale’s commitment to positive thinking
created a new way of dealing with problems.
For him, it wasn’t always easy. “Not a day goes by that I
don’t have a struggle to overcome negative thinking,” Peale,
who died in 1993 at the age of 95, once admitted in an
interview. For Peale, it took a continuing effort. The
author of The Power of Positive Thinking, one of the top
bestsellers of all time, had to practice thinking positively
every day.
Peale’s career began in Ohio when he took a job as a
door-todoor salesman. He sold pots and pans then, but said
that even after his religious leadership was successful, he
still thought he was in the business of selling.
He said, “I see selling as a process of persuasion whereby
an individual is induced to walk the road of agreement with
you. The same is true when I am in the pulpit. If I give you
a concept that is going to be beneficial to you and you
accept it, I have sold it to you, even if you do not have to
pay me any money for it.”
When you have a difficult customer, Peale said, the thing to
do is send out goodwill thoughts, understanding thoughts,
love thoughts, positive thoughts, and remain dispassionate
yourself. You can take a scientific attitude and ask
yourself why he/she acts that way. There must be something
disturbing him/her that you don’t know about. You can’t make
them over, Peale said, but you can show him/her a positive
and pleasant nature and take them as they are. That’s what
positive thinking has to do with it.